what’s new


new jewelry arrival ‘bruml design’

We are excited to announce the arrival of a new artist, “bruml design” at noi! The bruml design collection by amy bruml has been creating jewelry with sterling silver, 14K green gold, and semi-precious gems since 1992. The designs are derived from the simplicity and beauty of nature. Her amazing jewelry will surly be a special addition for your personal jewelry collection. Please come and discover her elegant jewelry line at noi.


noi was introduced in SO-EN mag in february issue!

We are hornored to share this amazing news! Our store was introduced by SO-EN magazine in Feb issue which is famed for its excellent features of the newest trends around the globe and is widely read fashion magazine in Japan. The article on the 10th page is about debut of our couture jewelry line “NAOYO by any new york.” The jewelry was described on this article as “superb mixture of simplicity and modern style” 



new arrivals!

Come take a peek at our new arrivals of silver & gold jewelry as well as Vintage Silk stole & scarf. These will surely make perfect Holiday gifts for you and your loved ones! Individually hand stitched one-of-a-kind scarves, which run from $65, are beautifully reversible and can be used all year around.  Don’t miss out on this great opportunity as the numbers are limited!

During this season, we will be joining our neighborhood campaign, SHOP LOCAL on Sunday, December 11th. 40 Lower East Side stores, restaurants and galleries will offer deals, free-bees, and special events. Please visit Lower East Side web site for more information.


As a part of this event, we will give away FREE nima nyima’s mini soap with any purchase. This soap is handcrafted in Himalayan Nepal, organic, 100% biodegradable, and super moisturizing. The process takes almost one month because no heating treatment is used and this helps to preserve the vitamins and enzymes as maximum as possible in one soap! Take advantage this opportunity to get to know our most favorite organic products of nima nyima!!! 

For those people who won’t be able to visit our store, you can still shop at our new online store. 


Have wonderful Holidays and we hope to see you soon!!