Noi carries an unique mixture of artists from different fields including jewelry, music, visual art, and so on. With decades of experience in various fields, these people share some common ideals. They create passionately, with an endless desire to develop their craft with every new work.

These philosophies give rise to products that are able to speak their own language. The unique contradiction of their organic, hands-on products with the urban splendor of new York blurs the lines between genres.

Naoyo Terada spent years looking for a place to champion these essential ideals, before finally launching her own, Noi (“we”, in italian) in 2010. Noi is not only a home for unique artists, but also allows these artists to harmonize with each other, espousing an atmosphere of togetherness.